Monday, 28 September 2015

Thicker fuller hair!

Our invatiTM system is proven to reduce hair loss due to breakage to help you keep the hair you have longer.

Thicker fuller hair is yours with the power of densiplexTM an invigorating blend of ayurvedic herbs that helps power invatiTM-use this complete system for best results.

  • invatiTM exfoliating shampoo - removes build-up that can clog pores and renews the scalp.
    6.7 fl oz/200 ml

  • invatiTM thickening conditioner - restores strength and improves hair elasticity, reducing breakage. 
    6.7 fl oz/200 ml

  • invatiTM scalp revitalizer -helps energize and rehabilitate the scalp.
    5 fl oz/150 ml.

Three of 7 groundbreaking products honored with Gold-level Cradle to Cradle® certification. 
*From plants and non-petroleum minerals or water.

Tuesday, 30 June 2015

Protecting your hair in the sun!

Its getting HOT HOT HOT!! Here in London Enfield and it's not just your skin that needs peotecting from the uv rays! 
3 products by Aveda that are a must have for this summer! 

Sun Care Hair and Body Cleanser - removes chlorine, salt and build-up. part 1 of 3 corn-derived chelator removes minerals found in chlorinated pool water which cause discoloration babassu-derived cleansing system removes chlorine, salt and product build-up tamanu oil and certified organic coconut oil help maintain moisture balance light tropical aroma blend with 100% certified organic essences of neroli, ylang ylang and wild-crafted cistu 

Sun Care After-Sun Hair Masque - restores sun-exposed hair. Part 2 part of a three-part defense and recovery system morikueTM protein helps restore weakened hair tamanu oil, certified organic shea butter, coconut and palm oils moisturise hair anti-oxidizing blend of green tea extract, certified organic sunflower seed oil and vitamin E help protect against free radicals light tropical aroma blend with 100% certified organic essences of neroli, ylang ylang and cistus 

Sun Care Protective Hair Veil - water-resistant UV defense and recovery system Part 3 UVA/UVB filters derived from wintergreen and cinnamon bark oils help protect hair from sun damage anti-oxidizing blend of green tea extract, certified organic sunflower seed oil and vitamin E helps protect against free radicals certified organic shea butter, coconut and palm oils condition and detangle light tropical aroma blend with 100% certified organic essences of neroli, ylang ylang and wild-crafted cistus

The 3 must have's 

Wednesday, 13 May 2015

Thicker Hair at Pure with Aveda

Over the last couple of years Aveda have introduced to the market some new products for thinning or fine hair,  first that took off straight away was the invati range featuring a- shampoo  Which won GQ Grooming award 2013 and Woman & home best in beauty 2013.

invati™ exfoliating shampoo  

  • Cleanses, exfoliates and renews the scalp with wintergreen-derived salicylic acid.
  • Clinically proven to remove the build-up of sebum and product residue that can clog pores and affect healthy hair.
  • Nourishes dry, tight scalps with extracts from millet seed and milk thistle, equalizing the lipid balance.
  • Contains densiplexTM-an invigorating blend of Ayurvedic herbs, including turmeric and ginseng.
  • One of 7 groundbreaking products honoured with Gold-level Cradle to Cradle certification.
formula is sulphate-free

 A thickening conditioner with organic kukui nut oil which helps add natural shine

invati™ thickening conditioner

  • Arginine derived from sugar beets and soy protein is clinically proven to restore strength and improve hair elasticity, reducing breakage.
  • Proven to thicken hair with a blend of guar, palm and grapeseed-derived ingredients.
  • Organic kukui nut oil helps add natural shine.
  • Contains densiplexTM-an invigorating blend of Ayurvedic herbs, including turmeric and ginseng.
  • One of 7 groundbreaking products honoured with Gold-level Cradle to Cradle® certification.

 and a revitalizer tonic which creates the perfect environment for healthy hair growth. 

invati™ scalp revitalizer

Contains densiplexTM-an invigorating blend of Ayurvedic herbs, including turmeric and ginseng.
  • Helps energise and rehabilitate the scalp around the follicles when massaged in.
  • A blend of vitamin E ingredients is proven to help accelerate microcirculation with therapeutic massage.
  • Creates the optimum environment for healthy hair.

  • But the very latest thickening product has been a huge hit in the salon from the minute it touched down on our shelves the 97% naturally derived tonic is a styling product that instantly thickens hair. 

    thickening tonic

    • Proven to thicken hair instantly with just one use
    • Expands strands from roots to ends
    • Powered by botanicals—including certified organic amla fruit
    • 97% naturally derived*
    *From plants, non-petroleum minerals or water.

    For thicker,fuller hair we have AVEDA available at pure.

    Thursday, 19 February 2015

    I want it like the picture!

    Ever been to a salon and asked your stylist you'd like your hair like the picture, And when your done it don't really look like you expected!!

    Well today Terri our salon guest wanted her hair like the picture! yep the picture!

    So we put it to the test after Terri telling us whenever she's been to other salon's and showed a picture of what she wanted she never left the salon with her hair looking like she expected it to.

    Terri's hair is very curly and frizzy and about a shade of medium brown with a lot of natural red coming through.

    We only use Aveda's full spectrum colour in the salon so we went for a base of an 8 which is a light brown and we also used a blue mixture to help kill some of the red in the hair!

    With the colour done we wanted to use our new Smooth infusion treatment masque which helps reduce frizz up to 50% and keeps hair smooth in intense humidity.

    After 10 minutes the mask was washed off and then we begin our straight blow dry using smooth infusion naturally straight dry remedy oil.
    almost done!  

     I've blow dried the hair straight and not used any hair straighteners on Terri's hair.Just the two styling products I mentioned.

    We have achieved our "I WANT IT LIKE THE PICTURE"! a very happy guest.

    The products we used from start to finish are all used at pure and retailed in Salon.

    Naturally straight smooth infusion.

    Straighten out curls with ease with Aveda Smooth Infusion™ Naturally Straight. Formulated with organic cassava root the serum helps to form a barrier against intense humidity to avoid frizz.

    Dry remedy oil.
    Daily moisturizing oil is a 99.9%* naturally derived, daily leave-in treatment that instantly moisturizes dry hair and ends by 41%** with buriti oil, leaving hair soft, supple and shiny.

    Smooth infusion™ smoothing masque

    • Reduces frizzy volume by up to 50% after one use*.
    • Gives you smoother, softer hair.
    • Powered by botanicals- including certified organic cupaucu and shea butters.
    • Keeps hair smooth, even in intense humidity.

    Monday, 19 January 2015

    Aveda Mood Booster!

    NOW magazine published 21 beauty tricks n bits guaranteed to put a big ol' smile on your face!!  And guess what came in at number 1????

    Yes you guessed it Pure Hair & Beauty's Mother brand AVEDA'S chakra balancing body mist!!!

    NOW magazine stated that 2015 Oscar nominated Emma Stone is in love with the stuff! So we decided to give you a run down of the different Aveda mist's that are available and what each chakra is for.

    Chakra is an ancient Indian healing art, Aveda  have 7 different chakra spray's all balancing a different part of the mind, body & soul.

    This is how the procedure works, So that the correct chakra is balanced you need to look at all the cards and select the first card two cards that attract your attention the most, Then you smell the two spray's and the one you like the most is the chakra that needs balancing  
    Let's start with number 1.

    Chakra 1 is the center where we ground ourselves and take care of our basic needs. When the root chakra is balanced, one has good energy, a feeling of security and a healthy body awareness.

    An authentic fusion of pure essential oils blended to balance the root chakra according to Ayurveda, the ancient healing art of India. Essences of olibanum, organic patchouli and vetiver leave one feeling well-balanced.

    Chakra 2 is the center of vitality and sensation where we move beyond our basic needs into relationships with others. When the pleasure chakra is balanced, one has stable energy, alertness, unblocked emotions and is connected to all five senses.

    An authentic fusion of pure essential oils blended to balance the pleasure chakra according to Ayurveda, the ancient healing art of India. Essences of sandalwood, organic orange and geranium leave one feeling well-balanced.

    Chakra 3 is the center of motivation where we set our intentions and desires. When the power chakra is balanced, one achieves goals, is self-confident and has strong motivation and direction.

    An authentic fusion of pure essential oils blended to balance the power chakra according to Ayurveda, the ancient healing art of India. Essences of fir balsam, organic lavender and lemon leave one feeling well-balanced.

    Chakra 4 is the center of sympathy, empathy and love. When the heart chakra is balanced, one feels love and connection to self and others.

    An authentic fusion of pure essential oils blended to balance the heart chakra according to Ayurveda, the ancient healing art of India. Essences of sandalwood, organic mandarin and palmarosa leave one feeling well-balanced.

    Chakra 5 is the center of creativity, self-expression and communication. When the throat chakra is balanced, one has inner trust, inner reliance and easily expresses their ideas and thoughts.

    An authentic fusion of pure essential oils blended to balance the throat chakra according to Ayurveda, the ancient healing art of India. Essences of organic grapefruit, rosemary and ylang ylang leave one feeling well-balanced.

    Chakra 6 is the center of intuition, imagination and balance. When the intuition chakra is balanced, one feels strong intuition, a connection to oneself and mentally fit.

    An authentic fusion of pure essential oils blended to balance the intuition chakra according to Ayurveda, the ancient healing art of India. Essences of organic petitgrain, orange and geranium leave one feeling well-balanced.

    Chakra 7 is the center of connecting to something greater than oneself, and expressing wisdom and enlightenment. When the crown chakra is balanced, one feels strong, unclouded and joy for life.

    An authentic fusion of pure essential oils blended to balance the crown chakra according to Ayurveda, the ancient healing art of India. Essences of olibanum, angelica and elemi leave one feeling well-balanced.

    Next time your passing the salon pop in and we'll be more than happy to help balance your chakra.

    Saturday, 26 July 2014

    Top 10 Aveda products we love to use in the salon

    This is a list selected of our top 10 Aveda products used at Pure by all our stylist's starting at number 10 is..... dry remedy™ moisturizing oil

    One of my personal favourites.

    dry remedyTM  daily moisturizing oil is a 99.9%* naturally derived, daily leave-in treatment that instantly moisturizes dry hair and ends by 41%** with buriti oil, leaving hair soft, supple and shiny.
    • buriti oil moisturizes hair leaving it feeling soft, supple and shiny.
    • restores shine while controlling frizz and flyaways.
    • improves the appearance of dry hair and intensely moisturizes, including dry ends.
    • safe for color-treated hair.
    • formulated without silicones
    *From plants, non-petroleum minerals or water. 
    **After 1 application of daily moisturizing oil in laboratory testing.

    • Apply 2-4 drops to hands and work through damp or dry hair from mid-lengths to ends. 
    • Do not rinse
    • For best results, use after dry remedyTM moisturizing conditioner 
    Scored 92% out of 12 reviews

    9.phomollient™ styling foam


    Our patented formula—which includes certified organic honey, burdock and marshmallow root—creates weightless volume on fine and medium hair. Adds shine without build-up or weight. Uses air-infused technology.
    • For fine to medium hair types
    • Light to medium hold
    • Weightless volume
    • Detangles
    • Builds body
    • Use to build body in fine hair. Spray 1-2 pumps into hand. Rub hands together to distribute evenly and apply to damp hair; distribute near the roots for added lift. Use a round brush and blow-dry to create volume.
    • Do not shake bottle.
    Blow-dry using an Aveda Paddle Brush to create silky, smooth hair with lustrous shine.

    This product scores 89% out of 55 reviews on the Aveda website. 

    8.pure abundance™ style prep 

    This one's a big hit with Carol 
    Nature's boost for fine hair, our style-prep infuses all-day weightless volume that feels naturally yours.
    ·         Thickens strands with a botanical blend of passion fruit, rice bran, 
          acai oil, organic aloe and acacia gum.
    ·         Boosts volume with a natural corn-derived polymer-helping give fine, limp strands the hold they need for body that lasts all day.
    ·         Weightless conditioners detangle to help prevent breakage from combing.
    ·         Helps refresh volume on non-shampoo days-without adding weight.


    To prep hair for styling, shake well and spray liberally on slightly damp hair. Comb, blow-dry and style as desired. To refresh volume on non-shampoo days, spray liberally onto dry hair, comb and re-style.

    Scores 94% out of 18 reviews.

    7.volumizing tonic™   

    One of our popular products in the salon great for fine short hair.
    This remarkable tonic creates maximum volume on fine and medium hair. With certified organic aloe and wheat amino acids to help build body and add shine. Enhanced with a Pure-FumeTMaroma containing essential oils to uplift your senses.
    • For fine to medium hair
    • Weightless volume
    • Adds shine

    • Spray evenly onto damp hair.
    • For maximum volume, apply at roots, blow-dry and style as desired.
    • "Rough-dry" hair using a blow dryer and your fingers until it is about 80% dry. Lift sections of hair and spray Volumizing Tonic near the scalp area; then use a round brush, blow dryer and hands to further enhance volume.
    • To create top volume, use Volumizing Tonic on your scalp, then apply PhomollientTM Styling Foam to the entire hair strand to create contrast within the style.
    Scores 88% out of 23 reviews.

    6.aveda men pure-formance™ grooming clay

    This one's a big hit with all the guy's in the salon looking to create that dry look.
    Our Pure-formanceTM Grooming Clay adds strong hold without adding shine. Its light-weight, micro-fibers provide the control you need to create any style-with a comb or your fingers. Perfect for adding thickness to hair.

    Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.

    scores 100% out of 4 reviews.

    5.light elements™ smoothing fluid

    A fluid styling formula that adds shine and movement as it restores a healthy look and feel to hair. Plant-based ingredients-like certified organic jojoba-help condition and smooth hair.
    • Smooths, and conditions
    • Dries with a soft touchable finish
    • Adds weightless, free-flowing movement, body and natural shine
    • For all hair types
    Apply a small amount of Light Elements™ Smoothing Fluid through damp hair. Blow dry and style. For extra shine—or to tame flyaways—apply to dry hair.

    Smoothing Fluid is a great prep before applying flat iron heat to hair that has been dried. It will give the hair slip—leaving a smooth, shiny finish.

    Scores 100% out of 17 reviews.

    4.control force™ firm hold hair spray

    Our firmest hold hair spray offers long-lasting hold and humidity defense for all hair types-and has a net-zero climate impact.*
    • All-day firm hold and 24-hour humidity defense
    • Fast-drying, non-flaking formula
    • UV filters and anti-oxidants
    • Organic essential oils of Bulgarian lavender, bergamot, palmarosa, and vetiver-calming aroma
    *Through Aveda's funding of renewable energy to offset the CO2 associated with the manufacturing, transportation and use of Aveda aerosol hair sprays.

    • Use for all-day firm hold and 24-hour humidity defense.
    • Hold can 10-12 inches (25-30 cm) from dry hair and mist lightly.
    • Layer product for extra hold.
    GREAT BIG HAIR: Spray Control Force onto dry hair, with head upside down. Turn head upright and "comb" into shape with hands. Finish with Control Force to set and protect from humidity.

    3.smooth infusion™ naturally straight

    One of my fav for blow drying really curly hair.
    progressively straightens curls with every use

    • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
    • Organic cassava root helps form a barrier against intense humidity to help you forget about frizz
    • Straight styling becomes faster and easier

    *After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.

    Towel-dry your hair. Thoroughly apply naturally straight styling creme in sections and blow-dry. Flat-iron if you wish. 

    TIPS FROM TIPPI SHORTER (Aveda Artistic Director, Textured Hair) 
  • Begin with smooth infusion„ style-prep smoother  to set the foundation for a beautiful straight style
  • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
  • You can also flat iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from  flat-ironing hair after blow-drying it.       
  • Scores 80% out of 10 reviews

  • 2.smooth infusion™ style-prep smoother™

                     Makes styling faster, easier.
    • Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth surface on hair
    • Organic tapioca defends against humidity for up to 12 hours
    • Hydrolized wheat protein protects against surface damage from heat styling
    Features our Smooth InfusionTM aroma, a fresh spicy citrus-floral featuring certified organic bergamot, certified organic palmarosa, Bulgarian rose and Australian sandalwood.

  • For best results, shampoo and condition with Smooth InfusionTM Shampoo and Conditioner. Then apply Smooth InfusionTM Style-Prep SmootherTM to damp hair. Style. Finish with Light ElementsTM Smoothing Fluid

  • Pro Tips
    • Always begin with freshly-washed hair. This is especially important if you want your sleek/smooth blow-out to last for several days.
    • Always blot wet hair with a towel to remove excess moisture. Don't rub—rubbing creates frizz.
    • When hair is 100% dry, use cool air to set. This closes the cuticle and ensures your smooth blow-dry will last longer.
    • For thick/coarse hair, apply product before bed. This helps maximize smoothness and helps prevent excess volume in the morning.
    Antoinette Beenders
    Award-winning stylist                                 

  • Scores 96% out of 44 reviews.
  •  curly™ curl enhancer

  • For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet-then retracts when hair is dry-to lock in curls or waves.
    • part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
    • For curly or wavy hair
    • Intensifies curl
    • Tames frizz
    • Boosts shine                                r.
  • Apply Be Curly to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.

  • Generously apply Be Curly from ends to scalp, keeping most of the product at tips.
    • Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips.
    • Cover with a fine hair net to avoid flyaways and frizzies.
    • Blow dry with high heat using a diffuser.
    • Scores 96% out of 85 reviews.
  • Tuesday, 27 May 2014

    A few tips for expectant mothers.

    A few tips for Mum & Mum to be.

    If it’s coming up to the second or third trimester, many of you expectant mothers could be thinking about doing something a bit different with your hair to help flatter your new face shape, or the change in your hair.
    What you need to avoid is a look that’s going to make your face shape look rounder. 

      I would recommend you avoid a short sharp bob going above the chin as this style can really enhance any roundness to the face that might be creeping in during your third trimester.  Try and stay a couple of inches below chin level.  I would also avoid short fringes, and try to keep a little bit of length on it or try a side fringe for a change. If it gets in your eyes you can use a small amount of gel or wax just to hold it in place.
    If you are going to go for the shorter style, I would suggest soft lines and maybe a bit of a choppy style. Middle partings are a no no! Go for a side parting for a change this will help elongate the face shape and give a bit of height, some long layers will also help and a bit of length at around the shoulders could be a good idea.

    Your hair texture could be changing so ask your stylist for advice on how to deal with your new curls if it was once straight, or straight limp hair which could be new to you. Don’t rush in just yet for a perm or a straightening treatment as this could all change back once baby is here.

    The hair and scalp does change a lot you could also be dealing with dry hair and dry scalp when it was once greasy or vice versa! I’m going to give you some home remedies for you to try.  As Baby’s not here yet, you will hopefully have a bit of time on your hands, why not pamper yourself!  These are all ingredients you would have at home in your cupboard or fridge so no excuses.

    To fight those flakes of an itchy scalp lemon juice and olive oil is a good mixture, the lemons acidity can help clear the scalp of any loose dry flakes, and the olive oil can help moistures the newly exposed skin.
    Mix 2 tbsp of olive oil, 2 tbsp of fresh lemon juice and 2 tbsp of water, double the mixture if you have long thick hair. Massage into the scalp and leave to sit for 20-30 minutes then shampoo out and condition. If you do feel your scalp is bad try this procedure every 2-3 days till it eases of a little.

    Tip 2 is for frizzy hair which is something you can develop even if you didn’t have it before. I do like this one as it contains avocado as which is great for the skin and hair it’s oils are very light and moist which is similar to our natural skin and they are full of proteins and nutrients which is the best combination for smoothing and weighing down unruly hair.

    Mash up half an avocado and massage into clean dump hair, leave it in for 20-30 minutes or if you really want to boost the treatment up and go for something a little stronger for your hair add a couple of table spoons of mayonnaise, try this every two weeks.
    The last tip which is an easy one and will help with oily or greasy hair, you need corn flour for this one, pour 1 tbsp of corn flour into an empty salt or pepper shaker and shake it into your hair and scalp until it’s all gone, leave it on for 10minutes then use a paddle brush and completely remove from the hair.

    That’s just a few tips for you to try at home all natural and all work.