Saturday, 26 July 2014

Top 10 Aveda products we love to use in the salon

This is a list selected of our top 10 Aveda products used at Pure by all our stylist's starting at number 10 is..... dry remedy™ moisturizing oil

One of my personal favourites.

dry remedyTM  daily moisturizing oil is a 99.9%* naturally derived, daily leave-in treatment that instantly moisturizes dry hair and ends by 41%** with buriti oil, leaving hair soft, supple and shiny.
  • buriti oil moisturizes hair leaving it feeling soft, supple and shiny.
  • restores shine while controlling frizz and flyaways.
  • improves the appearance of dry hair and intensely moisturizes, including dry ends.
  • safe for color-treated hair.
  • formulated without silicones
*From plants, non-petroleum minerals or water. 
**After 1 application of daily moisturizing oil in laboratory testing.

  • Apply 2-4 drops to hands and work through damp or dry hair from mid-lengths to ends. 
  • Do not rinse
  • For best results, use after dry remedyTM moisturizing conditioner 
Scored 92% out of 12 reviews

9.phomollient™ styling foam


Our patented formula—which includes certified organic honey, burdock and marshmallow root—creates weightless volume on fine and medium hair. Adds shine without build-up or weight. Uses air-infused technology.
  • For fine to medium hair types
  • Light to medium hold
  • Weightless volume
  • Detangles
  • Builds body
  • Use to build body in fine hair. Spray 1-2 pumps into hand. Rub hands together to distribute evenly and apply to damp hair; distribute near the roots for added lift. Use a round brush and blow-dry to create volume.
  • Do not shake bottle.
Blow-dry using an Aveda Paddle Brush to create silky, smooth hair with lustrous shine.

This product scores 89% out of 55 reviews on the Aveda website. 

8.pure abundance™ style prep 

This one's a big hit with Carol 
Nature's boost for fine hair, our style-prep infuses all-day weightless volume that feels naturally yours.
·         Thickens strands with a botanical blend of passion fruit, rice bran, 
      acai oil, organic aloe and acacia gum.
·         Boosts volume with a natural corn-derived polymer-helping give fine, limp strands the hold they need for body that lasts all day.
·         Weightless conditioners detangle to help prevent breakage from combing.
·         Helps refresh volume on non-shampoo days-without adding weight.


To prep hair for styling, shake well and spray liberally on slightly damp hair. Comb, blow-dry and style as desired. To refresh volume on non-shampoo days, spray liberally onto dry hair, comb and re-style.

Scores 94% out of 18 reviews.

7.volumizing tonic™   

One of our popular products in the salon great for fine short hair.
This remarkable tonic creates maximum volume on fine and medium hair. With certified organic aloe and wheat amino acids to help build body and add shine. Enhanced with a Pure-FumeTMaroma containing essential oils to uplift your senses.
  • For fine to medium hair
  • Weightless volume
  • Adds shine

  • Spray evenly onto damp hair.
  • For maximum volume, apply at roots, blow-dry and style as desired.
  • "Rough-dry" hair using a blow dryer and your fingers until it is about 80% dry. Lift sections of hair and spray Volumizing Tonic near the scalp area; then use a round brush, blow dryer and hands to further enhance volume.
  • To create top volume, use Volumizing Tonic on your scalp, then apply PhomollientTM Styling Foam to the entire hair strand to create contrast within the style.
Scores 88% out of 23 reviews.

6.aveda men pure-formance™ grooming clay

This one's a big hit with all the guy's in the salon looking to create that dry look.
Our Pure-formanceTM Grooming Clay adds strong hold without adding shine. Its light-weight, micro-fibers provide the control you need to create any style-with a comb or your fingers. Perfect for adding thickness to hair.

Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.

scores 100% out of 4 reviews.

5.light elements™ smoothing fluid

A fluid styling formula that adds shine and movement as it restores a healthy look and feel to hair. Plant-based ingredients-like certified organic jojoba-help condition and smooth hair.
  • Smooths, and conditions
  • Dries with a soft touchable finish
  • Adds weightless, free-flowing movement, body and natural shine
  • For all hair types
Apply a small amount of Light Elements™ Smoothing Fluid through damp hair. Blow dry and style. For extra shine—or to tame flyaways—apply to dry hair.

Smoothing Fluid is a great prep before applying flat iron heat to hair that has been dried. It will give the hair slip—leaving a smooth, shiny finish.

Scores 100% out of 17 reviews.

4.control force™ firm hold hair spray

Our firmest hold hair spray offers long-lasting hold and humidity defense for all hair types-and has a net-zero climate impact.*
  • All-day firm hold and 24-hour humidity defense
  • Fast-drying, non-flaking formula
  • UV filters and anti-oxidants
  • Organic essential oils of Bulgarian lavender, bergamot, palmarosa, and vetiver-calming aroma
*Through Aveda's funding of renewable energy to offset the CO2 associated with the manufacturing, transportation and use of Aveda aerosol hair sprays.

  • Use for all-day firm hold and 24-hour humidity defense.
  • Hold can 10-12 inches (25-30 cm) from dry hair and mist lightly.
  • Layer product for extra hold.
GREAT BIG HAIR: Spray Control Force onto dry hair, with head upside down. Turn head upright and "comb" into shape with hands. Finish with Control Force to set and protect from humidity.

3.smooth infusion™ naturally straight

One of my fav for blow drying really curly hair.
progressively straightens curls with every use

  • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
  • Organic cassava root helps form a barrier against intense humidity to help you forget about frizz
  • Straight styling becomes faster and easier

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.

Towel-dry your hair. Thoroughly apply naturally straight styling creme in sections and blow-dry. Flat-iron if you wish. 

TIPS FROM TIPPI SHORTER (Aveda Artistic Director, Textured Hair) 
  • Begin with smooth infusion„ style-prep smoother  to set the foundation for a beautiful straight style
  • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
  • You can also flat iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from  flat-ironing hair after blow-drying it.       
  • Scores 80% out of 10 reviews

  • 2.smooth infusion™ style-prep smoother™

                     Makes styling faster, easier.
    • Exclusive plant infusion—a blend derived from organic aloe, maize and guar bean—creates a smooth surface on hair
    • Organic tapioca defends against humidity for up to 12 hours
    • Hydrolized wheat protein protects against surface damage from heat styling
    Features our Smooth InfusionTM aroma, a fresh spicy citrus-floral featuring certified organic bergamot, certified organic palmarosa, Bulgarian rose and Australian sandalwood.

  • For best results, shampoo and condition with Smooth InfusionTM Shampoo and Conditioner. Then apply Smooth InfusionTM Style-Prep SmootherTM to damp hair. Style. Finish with Light ElementsTM Smoothing Fluid

  • Pro Tips
    • Always begin with freshly-washed hair. This is especially important if you want your sleek/smooth blow-out to last for several days.
    • Always blot wet hair with a towel to remove excess moisture. Don't rub—rubbing creates frizz.
    • When hair is 100% dry, use cool air to set. This closes the cuticle and ensures your smooth blow-dry will last longer.
    • For thick/coarse hair, apply product before bed. This helps maximize smoothness and helps prevent excess volume in the morning.
    Antoinette Beenders
    Award-winning stylist                                 

  • Scores 96% out of 44 reviews.
  •  curly™ curl enhancer

  • For intensifying curls, taming frizz and heightening shine. Wheat protein blend expands when hair is wet-then retracts when hair is dry-to lock in curls or waves.
    • part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
    • For curly or wavy hair
    • Intensifies curl
    • Tames frizz
    • Boosts shine                                r.
  • Apply Be Curly to towel-dried hair and begin drying with diffuser. Add more product and continue to diffuse. This will enhance hold and coax curls into shape. Once hair is completely dry, use a bit more product to finish the style and add more definition to your curls.

  • Generously apply Be Curly from ends to scalp, keeping most of the product at tips.
    • Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips.
    • Cover with a fine hair net to avoid flyaways and frizzies.
    • Blow dry with high heat using a diffuser.
    • Scores 96% out of 85 reviews.
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