Thursday 8 May 2014

Smooth Infusion Naturally Straight

Absolutely loving this new product from AVEDA  it's from the smooth infusion range and works great with the prep styler, We've had the product in the salon since the end of March and we have had nothing but compliments on it's ability since. 

 I had pick up naturally straight on a visit to the U.S. after hearing so much noise about it on a workshop I attended at the Aveda institute in February and I'm impressed,  Since trailing it on our salon guests even our weekly guests have complemented how great there blow-dry's have been staying in from week to week. 

How it works.



progressively straightens curls with every use
  • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
  • Organic cassava root helps form a barrier against intense humidity to help you forget about frizz
  • Straight styling becomes faster and easier

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.

Towel-dry your hair. Thoroughly apply naturally straight styling creme in sections and blow-dry. Flat-iron if you wish. 

TIPS FROM TIPPI SHORTER (Aveda Artistic Director, Textured Hair) 
FOR EXTREME CURL

  • Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style
  • Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
  • You can also flat iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.


  • Naturally straight will be in salon from June 2014.
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